The Studio
Brief

A shared language for every THEA image — so each frame feels warm, grounded and unmistakably ours.

01

Lighting

• — Soft, directional daylight from camera-left — north-facing window preferred.
• — Warm fill (3200–4000K). Never cool or flat.
• — Let shadows fall naturally; gold should glow, not glare.

02

Model Direction

• — Unposed, mid-gesture: tucking hair, adjusting a collar.
• — Relaxed hands, nails natural or nude.
• — Minimal make-up, skin texture visible. Linen and knit wardrobe in ivory, sand, charcoal.

03

Crops

• — Hero: 4:5 portrait, jewellery in upper third.
• — Detail: tight macro, 1:1, shallow depth of field.
• — Always leave negative space for typography on the left.

04

Mood

• — Quiet Sunday morning. Lived-in, intimate, honest.
• — Props: raw linen, travertine, dried florals, ceramics.
• — Palette: Arena, Cream, Lino, Piedra — never pure white.